Shëndeti Im
Healthcare Appointment App
A mobile marketplace that simplifies how users find, compare, and book healthcare appointments.
A mobile platform designed to simplify how people in Kosovo find and book medical appointments.
Role: Product Designer (UX/UI)
Scope: End-to-end design
Goal: Reduce time and friction in booking an appointment and make decision-making immediate and clear.
Booking a doctor appointment is unnecessarily complex.
Users:
- — Call 2–3 clinics just to find availability
- — No clear visibility of prices, reviews, or services
- — Appointments are handled manually → long waiting times
- — Decision-making happens with incomplete information
This creates friction early in the decision process.
The product restructures the experience around speed, clarity, and trust.
-
Specialization-first search
- Users start by intent (e.g. dentist, cardiologist), not by clinic
- Avoids empty states and unnecessary navigation
-
Transparent doctor cards
- Reviews, availability, and key info visible immediately
- Reduces comparison time
-
Upfront pricing
- Removes uncertainty before booking
- Eliminates back-and-forth communication
-
Simplified booking flow
- Reduced steps to the minimum required
- No manual confirmation or waiting loops
-
Integrated payment
- Users can secure appointments instantly
- Removes friction at the final step
Discover
Users land on a structured entry point instead of a blank search.
- Categories guide the user immediately
- Popular specializations reduce decision time
- No need to “figure out where to start”
Evaluate
Doctor selection is built around fast comparison.
- Ratings and reviews placed above the fold
- Availability clearly visible (no hidden steps)
- Key information grouped for scanning, not reading
Select
Profiles are structured for fast scanning. Key information is prioritized over long descriptions.
- Experience, services, and patient feedback are structured
- No unnecessary content or distractions
- Clear CTA for booking
Book
Booking is reduced to a few steps with clear confirmation. Users complete actions without uncertainty.
The redesigned flow improves both speed and clarity.
- — Faster booking (< 2 minutes)
- — Better decision-making
- — Increased trust through visibility
- — Reduced early drop-off
