04
BRANDING
Dona Fashion
A complete brand identity for a fashion label — logo, palette, typography, packaging, and a digital presentation built from research through delivery.
01Identity
Dona Fashion is a boutique brand focused on elegant, custom-made dresses, designed for women who seek individuality and refined style. Built on quality, personalization, and attention to detail, the brand creates pieces that feel both unique and timeless.
02Typography & Colors
Allura
The typography combines a refined serif and an elegant script, creating a balance between structure and softness. Subtle custom details inspired by tailoring elements like a pin and scissors were integrated to reinforce the brand’s focus on craftsmanship and personalization.
Rose
#B36178
Cream
#FBF7EE
Charcoal
#4B4B4B
03Applications
